About TOK
About Me
I’m Tok. I design experiences that connect people and ideas.
I’m a Singapore-based designer with over 8 years of experience creating digital, spatial, and interactive experiences. I combine a human-centred mindset with real-world business insight to design solutions that are engaging, user-friendly, and commercially sound.
I’ve worked with public and private sector teams to turn complex, ambiguous briefs into clear, scalable outcomes, from enterprise platforms to immersive exhibitions. My approach balances creativity with systems thinking, ensuring designs meet both user needs and organisational goals.
Outside of work, I lift heavy things, crochet softer things, and take strategic advice from my cat.
I’m a Singapore-based designer with over 8 years of experience creating digital, spatial, and interactive experiences. I combine a human-centred mindset with real-world business insight to design solutions that are engaging, user-friendly, and commercially sound.
I’ve worked with public and private sector teams to turn complex, ambiguous briefs into clear, scalable outcomes, from enterprise platforms to immersive exhibitions. My approach balances creativity with systems thinking, ensuring designs meet both user needs and organisational goals.
Outside of work, I lift heavy things, crochet softer things, and take strategic advice from my cat.
Volunteer and Membership
SG Beach Warrior
Volunteer
SG Beach Warrior
Volunteer
Participate in Design
Volunteer Community Facilitator
Participate in Design
Volunteer Community Facilitator
Human Factors & Ergonomics Society of Singapore
Sponsored Member
Human Factors & Ergonomics Society of Singapore
Sponsored Member
What I Do
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
What I Do
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
Awards
I don’t design for the applause. But when the work has claws, it tends to leave a mark.
AR Experience at Andrew Gn: Fashioning Singapore & The World
2023 London Design Award | Gold in User Experience Design (UX) - Augmented Reality
AR Experience at Andrew Gn: Fashioning Singapore & The World
2023 London Design Award | Gold in User Experience Design (UX) - Augmented Reality
LKY 100: Life and Legacy of Lee Kuan Yew (1923-2015)
2023 London Design Award | Gold in Best Use of Emerging Technology
LKY 100: Life and Legacy of Lee Kuan Yew (1923-2015)
2023 London Design Award | Gold in Best Use of Emerging Technology
Soulful
2018 Adobe Achievement Awards (Social Impact) | Semi-Finalist
Soulful
2018 Adobe Achievement Awards (Social Impact) | Semi-Finalist
DBS Treasury Prism platform
2017 Treasury Management International
DBS Treasury Prism platform
2017 Treasury Management International
HealthHub
2016 Frost and Sullivan Global - Enabling Technology Leadership Award in Healthcare Platform
HealthHub
2016 Frost and Sullivan Global - Enabling Technology Leadership Award in Healthcare Platform
Field Work
(TOK)
©2025
Field Work
(TOK)
©2025
User Interface & Visual Design
Visual & UI Design
Prototyping
Figma
Adobe Creative Suite (Photoshop, Illustrator, XD, InDesign, After Effects)
InVision, Zeplin
Branding and graphic design
Experience Strategy & Design Thinking
Human Factors Design
UX Research & Design Thinking
Design Facilitation
Stakeholder Communication
Cross-Functional Collaboration
Lean UX by LUXr
Agile & Scrum
Systems & Emerging Platforms
Design Systems
Emerging Tech (AR, IOT)
CMS (AEM, WordPress)
HTML & CSS
Complementary Skills
Digital Marketing
Communication & Presentation
Design Documentation
Workshop Facilitation
About TOK
About Me
I’m Tok. I design experiences that connect people and ideas.
I’m a Singapore-based designer with over 8 years of experience creating digital, spatial, and interactive experiences. I combine a human-centred mindset with real-world business insight to design solutions that are engaging, user-friendly, and commercially sound.
I’ve worked with public and private sector teams to turn complex, ambiguous briefs into clear, scalable outcomes, from enterprise platforms to immersive exhibitions. My approach balances creativity with systems thinking, ensuring designs meet both user needs and organisational goals.
Outside of work, I lift heavy things, crochet softer things, and take strategic advice from my cat.
Volunteer and Membership
SG Beach Warrior
Volunteer
Participate in Design
Volunteer Community Facilitator
Human Factors & Ergonomics Society of Singapore
Sponsored Member
What I Do
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
Awards
I don’t design for the applause. But when the work has claws, it tends to leave a mark.
AR Experience at Andrew Gn: Fashioning Singapore & The World
2023 London Design Award | Gold in User Experience Design (UX) - Augmented Reality
LKY 100: Life and Legacy of Lee Kuan Yew (1923-2015)
2023 London Design Award | Gold in Best Use of Emerging Technology
Soulful
2018 Adobe Achievement Awards (Social Impact) | Semi-Finalist
DBS Treasury Prism platform
2017 Treasury Management International
HealthHub
2016 Frost and Sullivan Global - Enabling Technology Leadership Award in Healthcare Platform
Field Work
©2025
User Interface & Visual Design
Visual & UI Design
Prototyping
Figma
Adobe Creative Suite (Photoshop, Illustrator, XD, InDesign, After Effects)
InVision, Zeplin
Branding and graphic design
Experience Strategy & Design Thinking
Human Factors Design
UX Research & Design Thinking
Design Facilitation
Stakeholder Communication
Cross-Functional Collaboration
Lean UX by LUXr
Agile & Scrum
Systems & Emerging Platforms
Design Systems
Emerging Tech (AR, IOT)
CMS (AEM, WordPress)
HTML & CSS
Complementary Skills
Digital Marketing
Communication & Presentation
Design Documentation
Workshop Facilitation
About TOK
About Me
I’m Tok. I design experiences that connect people and ideas.
I’m a Singapore-based designer with over 8 years of experience creating digital, spatial, and interactive experiences. I combine a human-centred mindset with real-world business insight to design solutions that are engaging, user-friendly, and commercially sound.
I’ve worked with public and private sector teams to turn complex, ambiguous briefs into clear, scalable outcomes, from enterprise platforms to immersive exhibitions. My approach balances creativity with systems thinking, ensuring designs meet both user needs and organisational goals.
Outside of work, I lift heavy things, crochet softer things, and take strategic advice from my cat.
Volunteer and Membership
SG Beach Warrior
Volunteer
Participate in Design
Volunteer Community Facilitator
Human Factors & Ergonomics Society of Singapore
Sponsored Member
What I Do
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
UI/UX & Multimedia Design
Designing scalable, user-centric digital products and multimedia experiences. Grounded in human factors, marketing, Lean UX, and Agile methodologies.
End-to-End Experience Thinking
Applying Design Thinking to turn ambiguity into inclusive, structured, and scalable experiences—across digital products, exhibitions, and hybrid environments.
Strategic Experience Design
Turning complex ecosystems into intuitive, aligned solutions that balance user needs, business goals, and technical feasibility.
Leadership in Ambiguous Projects
Driving clarity in early-stage or misaligned projects. Bridging strategy and execution to shape scalable design direction across digital touchpoints.
Awards
I don’t design for the applause. But when the work has claws, it tends to leave a mark.
AR Experience at Andrew Gn: Fashioning Singapore & The World
2023 London Design Award | Gold in User Experience Design (UX) - Augmented Reality
LKY 100: Life and Legacy of Lee Kuan Yew (1923-2015)
2023 London Design Award | Gold in Best Use of Emerging Technology
Soulful
2018 Adobe Achievement Awards (Social Impact) | Semi-Finalist
DBS Treasury Prism platform
2017 Treasury Management International
HealthHub
2016 Frost and Sullivan Global | Enabling Technology Leadership Award in Healthcare Platform
Field Work
(TOK)
©2025
User Interface & Visual Design
Visual & UI Design
Prototyping
Figma
Adobe Creative Suite (Photoshop, Illustrator, XD, InDesign, After Effects)
InVision, Zeplin
Branding and graphic design
Experience Strategy & Design Thinking
Human Factors Design
UX Research & Design Thinking
Design Facilitation
Stakeholder Communication
Cross-Functional Collaboration
Lean UX by LUXr
Agile & Scrum
Systems & Emerging Platforms
Design Systems
Emerging Tech (AR, IOT)
CMS (AEM, WordPress)
HTML & CSS
Complementary Skills
Digital Marketing
Communication & Presentation
Design Documentation
Workshop Facilitation